Etikettarkiv: designers

The Woman Behind GUCCI

Gucci är ett av mina absoluta favoritmärken. Det är deras väskor jag har föest av, när jag tröttnar på någon, så säljer jag den och köper en ny.

While most Italian women exude a certain level of confidence and an enviable amount of innate style, Frida Giannini, the Creative Director of Gucci, is the epitome of European chic. The Rome-born beauty was raised by an architect father and a mother who was a professor of art history. After studying fashion design at Rome’s Fashion Academy, she began her career as a designer at Fendi. In 2002, Frida became the Handbag Design Director of Gucci and after only two years was appointed to the Creative Director of Accessories. In 2005, she was named the house’s Creative Director, overseeing womenswear and soon after also took over menswear. Frida has often looked to Gucci’s extensive archive as a source of inspiration, which can be clearly seen in the label’s beautiful collections. In addition to being a fashion force, Frida is also an extremely active philanthropist, aligning Gucci with several nonprofits including Martin Scorsese’s The Film Foundation—which works to protect motion-picture history—and UNICEF. In 2013 Frida cofounded (along with Beyoncé and Salma Hayek) Chime For Change, a campaign for girls’ and women’s rights. We get to know this powerful and inspiring leader of the fashion industry in our latest Women of Style interview.

On What Drew Her to the Fashion Industry

“Growing up in Rome, my creativity and interest in design came from my family. My father was an architect, my mother taught art history and my grandmother owned a boutique. I quickly learned the skill of sketching and drawing, but it wasn’t until my teenage years—during the height of Italian fashion in the 1980s—that I realized I wanted to be a designer.”

On The Key to her Success

“I work with a talented team with a strong commitment to my vision for Gucci. Together we understand the importance of the house’s iconography, and we work to create trendsetting collections with a sense of innovation. Drawing from Gucci’s powerful heritage is part of my inspiration as I evolve and write my own chapter in this story. It’s not about nostalgia but instead a perspective on how the past informs fashion’s future.”


Photo: Gucci Spring 2015

Her Goal As Creative Director

“When I came on board it was important to establish a strong, personal point of view that distinguished my own work from the past. I set out to bring a new sensibility.”

Rodeo Store

Her Advice to Someone Wanting to Pursue a Career In Fashion

black jumpsuit“Trust your instincts and fight for your ideas. Never underestimate your work. There is no perfect equation to achieve success as a designer in the industry today. That said, one needs strong instincts, innate creativity, a clear point of view and the ability to make decisions. I would say it’s also important to keep an open mind and know who your customer is across different markets. And you must surround yourself with the right people and know to trust your team.”

The Best Career Advice She’s Received

“Someone once told me, ‘Express yourself in a personal, effortless way and you will succeed.’ I think about this often and always remember to be confident and elegant in my career.”

The Items Every Woman Should Own

“An iconic handbag, a great pant and a day-to-night dress.”


On Her Personal Style

“Every woman should interpret fashion in her own way, creating her own personal style. I like to mix items from current collections with vintage pieces. Fashion is exciting when you can be creative and personalize things.”


What She Wears When She Wants to Feel Glamorous

“I think makeup is necessary to really define a woman’s look. This is why it was important to me to add cosmetics to the Gucci world. To feel glamorous, I feel women should draw attention to their eyes. A woman’s eyes are magnetic and can really exude confidence. Lipstick can also be very transforming and add glamour to even the most classic look.”

What She Is the Most Proud Of

“My daughter, Greta. Motherhood has changed me—my life is now more balanced and complete.”


Frida with her boyfriend Patrizio di Marco, Gucci President and CEO. Photo: BFA NYC for Gucci

On Balancing Work and Personal Life

“Fortunately, having a daughter has really made me understand the importance of a work-life balance. Being so passionate about your job makes it hard to step away, but having Greta has taught me how important it is to keep that balance.”

What She Loves Most About Living In Rome

“It was a wonderful place to grow up because there was so much to do and see. The city never sleeps, and that energy is  infectious. I think my personality reflects a lot of Rome’s characteristics—the openness, excitement and warmth.”


Beyoncé and Frida at the 2014 Chime for Change event. Photo: BFA NYC for Gucci

On Why She Started Chime For Change with Salma Hayek and Beyoncé

“Chime For Change was started as a global campaign to raise funds and awareness for girls’ and women’s empowerment. Discrimination and violence against women are still happening everywhere around the world. At Gucci, we are proud to put the weight of our name behind worthy causes. Both Salma and Beyoncé are talented individuals who share my commitment to philanthropy. I always strive to work with people who also want to share their stories to empower other women.”


Frida and Rachel at this year’s LACMA Art + Film Gala.

On Why Supporting the Film Industry and the Preservation Of Film Is Important to Gucci

“Gucci has a longstanding relationship with cinema and Hollywood, dating back to the 1940s. There’s a history of the house’s association with Hollywood and with the world of film that I feel is important to carry forward in a meaningful way. We have worked closely for many years with important art and film-industry leaders including Martin Scorsese’s The Film Foundation, LACMA and the Tribeca Film Institute. Restoring cinematic treasures is an achievement I am very proud of.”


The two-story LED wall in the newly renovated Beverly Hills store. Photo: Getty Images for Gucci

What’s Next For Gucci

“Something I am very excited about is my collaboration with Kris Knight, an extremely talented artist from Canada. For the Cruise 2015 collections, he reinterpreted the iconic Gucci Flora print, which has always been a strong source of inspiration for me. We wanted to showcase this partnership in a unique way so we created an animation of his print coming to life. This was unveiled on a two-story LED wall at the newly renovated Beverly Hills store that just opened.”





Theory – the brand

Theory är ett mräke som jag upptäckte sist jag var i USA. De gör ganska klassiska plagg , men med en twist och de föll mig i smaken.

New in New in New in
Cafe Nest Washed
Twill Weave Coat
£416 (30% off)
Sleevelesss Top
£136 (30% off)
Wool Skirt
£185 (30% off)
Shop Now Shop Now Shop Now
New in New in New in
Maysen Cotton Fit
and Flare Dress
£224 (30% off)
Jacquard Dress
£213 (30% off)
Riviera Casterly
Draped Coat
£241 (30% off)
Shop Now Shop Now Shop Now
New in New in New in
Wool Jumper
£185 (30% off)
Naomo Jersey And
Leather Jacket
£378 (30% off)
Kleon Terry
Cotton Trousers
£157 (30% off)
Shop Now Shop Now Shop Now




Vad jag köpte – Alexander Wang

Ja, jag kunde jue då inte hålla mig. Två klänningar fick följa med hem och handdukarna från Alexander Wang x HM kollektionen. Hade gärna fått med mig de långärmade magtröjorna också, men de var slutsålda 🙁IMG_9821IMG_9813IMG_9815IMG_9816IMG_9824IMG_9825IMG_1551IMG_1553IMG_1554IMG_1557Någon av er som fyndat något ur kollektonen?




Accessoarerna: Alexander Wang x H&M

Finns en massa accessoarer ur sammarbetet mellan H&M och Alexander Wang. Jag tycker inte de är något speciellt det mesta. Ni kan se alla HÄR

boxningshandskar 499kr

yogamatta 599kr

väska 999kr

läderryggsäck 1799kr

solglasögon 299kr

2-pack handdukar i påse 299kr

mössa 249kr





Skorna: Alexander Wang x H&M

Jag har visat er en hel del av kläderna som dyker upp på H&M ur designersammarbetet med Alexander Wang, senast igår visade jag er vad jag kommer titta lite extra på. Och här har ni skorna. Jag tycker dessa är ursnygga, men 2000kr för ett par H&M skor? Ja, Alexander Wang design, men fortfarande H&M. Nej, det tänker iaf inte jag ge.







Vad säger ni?




Kläderna Alexander Wang x H&M

Jag visade er bilder från catwalken för H&M’s kommande designersammarbete med Alexander Wang som släpps den 6:e november. Nu fins det bilder på plaggen också. Tänkte visa er vad jag kommer titta lite extra på. Priserna är dock relativt höga, högre än vanligt t.o.m.

jacka: 1499kr

tröja: 499kr


lång tröja/tunika 1299kr

tröja: 399kr

linne: 299kr

topp: 349kr

topp: 349kr

topp: 249kr

klänning: 799kr

klänning: 699kr

klänning: 799kr

byxa: 599kr

tights: 499kr

Ja, det var det av kläderna som jag är intresserad av.




R.I.P. Oscar de la Renta

En familjemedlem till den überkända designern Oscar de la Renta uppger idag att han avlidit. Så sorligt. Designern diagnostiserades med cancer 2006 och det är väl det som kan tror tog hans liv i slutändan. Han blev bara 82 år gammal.

Jessica Alba

Cameron Diaz

Sarah Jessica Parker

Lea Michele


Valentine Gauthier for VILA

Nu har VILA ochskå börjat med designer sammarbete som så många andra kedjor. Valentine Gauthier har enligt mig gett en superb kollektion. som passar alla, men snygga snitt och bra priser. Tycker absolut ni ska kolla in den.